If you have a website, Direct Mail allows you to add an email sign-up form to it so that you can increase your subscriber base. We also like the fact that there are image editing tools included in Direct Mail that allow you to edit within the app rather than having to use a third party image editor. Particularly useful in Direct Mail is the Email Preview feature which allows you to design test how your newsletter will look in 30 different email clients depending on the email account your customers are receiving in (such as Gmail, Hotmail, Outlook, Thunderbird etc). You can preview them at any time to see exactly how they will look to recipients.Īdding images is simply a case of dragging and dropping them into the interface and they are automatically optimized for Retina displays and mobile devices. If you know HTML though, you can import your own templates from scratch or you can import email marketing templates from apps like Apple Mail, Mail Designer, MailChimp, Campaign Monitor or any other HTML document.ĭirect Mail uses a WYSIWYG interface so you can see your mailshots take shape as you edit them. ![]() The templates are easy to customize although you can only modify things like the amount of columns, titles, text and tables you want to insert. One of the first things you look for any decent email marketing software is how good do the mail out templates look and Direct Mail scores very well in this regard.ĭirect Mail which has lots of elegant and professional looking template designs to choose from. On the downside, you can’t collaborate with colleagues on Windows like you can with Cloud services and Direct Mail doesn’t offer the advanced marketing automation tools of online marketing systems.
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